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After shaking up cola market, Mukesh Ambani's Reliance brings ₹10 ice cream: Here's why ‘long-game strategy’ may work

Saturday, September 5, 2026 - 02:42
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After shaking up cola market, Mukesh Ambani's Reliance brings ₹10 ice cream: Here's why ‘long-game strategy’ may work
Mukesh Ambani's Reliance launches Bombay Creamery, an affordable premium ice cream brand priced from ₹10. Initially available in Western India, it aims to make dairy ice cream accessible while competing with established brands like Amul and Kwality Wall's.

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