AI is reshaping holiday planning, but travellers still want the final say
One in two travel bookings is online now, and it is expected to increase. Two-thirds of the total bookings will move online in the short term, according to a report by brokerage firm Motilal Oswal Financial Services. From ₹210,000 crore in 2023, the market will expand to Rs 380,000 crore by 2028, it said. Online penetration is projected to increase from 54% to 65% in this period.
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