Apple cuts iPhone 18 Pro orders: Is its premium pricing backfiring? Here's what report reveals

Saturday, October 10, 2026 - 23:08
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Apple cuts iPhone 18 Pro orders: Is its premium pricing backfiring? Here's what report reveals
The reported cuts come as Apple has increased prices across its latest Pro lineup. The iPhone 18 Pro starts at $1,199, while the iPhone 18 Pro Max is priced at $1,299, marking a $100 increase for each model compared with its predecessor

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