Budget 2022: Digitise Or Perish—What The Covid Crisis Meant For Small Retailers

The Covid crisis forced many small retailers to go digital. It also forced those who couldn't make the transition to shut shop.

Budget 2022: Digitise Or Perish—What The Covid Crisis Meant For Small Retailers

It was March 25, 2020.

India went into a lockdown overnight, leaving 59-year old Haji Iqbal in a quandary. His kirana or local grocery store had been in operation since 2002 and regular customers were calling incessantly with requests to deliver everything from rice to noodles.

Through all the stringent restrictions of the first wave, Iqbal tried his best to meet the demands. But logistics, ensuring adequate stock, finding enough workers was a challenge. “Aisa din bhi kabhi dekhna padega zindagi mein nahi socha tha,” he said.(I never imagined I’ll have to witness such a day in life).

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