Can TV serial characters turn viewers into shoppers?
Dangal TV and Flipkart are testing content-to-commerce through Hindi drama Rimjhim, integrating products into storylines. Experts see potential among Hindi-heartland audiences, but say purchases depend on easy mobile checkout, compelling integration and reliable measurement.
What's Your Reaction?
Like
0
Dislike
0
Love
0
Funny
0
Wow
0
Sad
0
Angry
0
Comments (0)