Cinemas brace for dull Pongal weekend

Theatre owners said about 70% of their business has been wiped out owing to current restrictions and the month of January, which usually has the potential to make around ₹1,000 crore at the box office, should settle at ₹300 crore

Cinemas brace for dull Pongal weekend
Theatre owners said about 70% of their business has been wiped out owing to current restrictions and the month of January, which usually has the potential to make around ₹1,000 crore at the box office, should settle at ₹300 crore