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Cult.fit bets beyond gyms while remaining hooked on India's top four cities

Wednesday, July 8, 2026 - 16:20
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Cult.fit bets beyond gyms while remaining hooked on India's top four cities
Cult.fit is expanding beyond gym memberships through products, corporate wellness, advertising and franchises, even as its business remains heavily reliant on fitness centres in India's four largest cities.

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