De Beers' Forevermark bets on India retail push as lab-grown diamonds surge

Friday, July 17, 2026 - 22:44
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De Beers' Forevermark bets on India retail push as lab-grown diamonds surge
The opportunity in India stands in contrast to the crisis facing De Beers’ core mining business. The company has made one of its biggest rough-diamond price cuts in years as weak demand, excess inventory and the rise of lab-grown stones weigh on the industry.

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