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Expect ‘fatalities’ in niche quick commerce, says FirstCry CEO Supam Maheshwari

Friday, August 28, 2026 - 23:50
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Expect ‘fatalities’ in niche quick commerce, says FirstCry CEO Supam Maheshwari
Maheshwari said high logistics costs and a lack of scale may hurt niche players, while established retailers will leverage in-house brands and existing networks to win.

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