Industry Reports

From Daayra to Assi, social message films lose their box office and streaming magic

Thursday, October 8, 2026 - 16:12
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From Daayra to Assi, social message films lose their box office and streaming magic
Films with social messages have lost the box office appeal after the pandemic. Adult ratings hinder family viewership and OTT platforms are less inclined to acquire such films.

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