Google and Amazon smart speakers promised easier shopping, its still not here
From a broken customer journey to iterative shopping lists, smart speakers have a way to go to ease voice-based shopping.
As a smart-everything aficionado, if there’s one tech product category that has landed squarely on the boulevard of broken dreams for me, it would have to be smart speakers. Available in a range of shapes, sizes, and form factors, smart speakers and displays were supposed to change how we interact with the internet. However, in my opinion, the professed future of connected speakers becoming indispensable parts of our daily lives has simply not materialized.
I fully invested in Google’s Nest ecosystem and bought some of the best Alexa-powered Echo speakers on the market, and I have more than a few gripes with the products from both companies. But of all the things that bother me, the one that truly drives me bonkers is the astonishingly imperfect online shopping integration.