Industry Reports

Historical data, OTT metrics rescue broadcasters in absence of BARC data but challenges persist

Tuesday, July 21, 2026 - 01:24
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Historical data, OTT metrics rescue broadcasters in absence of BARC data but challenges persist
With BARC ratings suspended, broadcasters are pitching ads using historical data and OTT metrics. But without a common TV currency, festive ad deals may slow and digital could gain ground.

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