India’s festival shopping test: Will consumers spend more on pricier TVs, phones and appliances?

Thursday, August 20, 2026 - 17:15
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India’s festival shopping test: Will consumers spend more on pricier TVs, phones and appliances?
Consumer durables makers and retailers expect a strong Diwali season, but higher prices are testing demand even as premiumization, financing and discounts vie to keep shoppers spending.

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