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Polycab India to go ‘all out’ to defend market share as Birla enters wires and cables

Tuesday, September 8, 2026 - 11:10
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Polycab India to go ‘all out’ to defend market share as Birla enters wires and cables
Aditya Birla’s UltraVolt has entered India’s wires and cables market with ₹1,800 crore. Polycab says it will defend its 30% share as new capacity raises fears of margin pressure.

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