Razorpay cofounder Shashank Kumar explains how ChatGPT ads will work in India

Thursday, October 8, 2026 - 16:11
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Razorpay has teamed up with OpenAI to introduce advertising on ChatGPT for Indian enterprises. This collaboration features well-known brands such as Tanishq, Tata Neu, and Axis Max Life among the initial participants. The ads will be displayed directly beneath the ChatGPT responses, clearly marked as advertisements. Users can conveniently click these ads, redirecting them to shopping pages without affecting the responses generated by ChatGPT.

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