Retailer Zalando launches AI shopping agent as margins squeezed

Wednesday, November 11, 2026 - 13:27
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Zalando has launched its inaugural AI shopping agent, aiming to refine its online retail experience significantly. This innovative platform enables users to shop across various online stores using intelligent AI assistants. Although shares dropped by 5%, the company saw a revenue uptick of 5.1% in Q3. However, the gross profit margin decreased due to heightened investment in technology and infrastructure as competitors embrace AI amid rapid industry transformation.

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