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Smart search, virtual try-on: How AI assistants drive Millennials vs Gen Z shopping style this festive season

Saturday, September 26, 2026 - 09:52
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Smart search, virtual try-on: How AI assistants drive Millennials vs Gen Z shopping style this festive season
InMobi’s 2026 survey shows 4 in 5 consumers want AI shopping assistants, while Millennials show stronger interest than Gen Z in personalised AI recommendations.

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