Smirnoff Ice enters India as United Spirits bets on ready-to-drink market
The company has introduced two variants - Smirnoff Ice and Smirnoff Ice Max - with alcohol by volume (ABV) of 4% and 8%, respectively, in flavours including Jamun, Cranberry and Citrus. To begin with, the company has started sales in Goa, Bengaluru and Mumbai.
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