Soaring tech costs push festive shoppers towards EMIs
At Bengaluru-based Pai International Electronics, which operates across Karnataka, Andhra Pradesh and Telangana, 70-80% of smartphone sales during the festive season were financed through EMIs, up from 40-50% last year, said director Rahul Pai. At Vijay Sales, which operates 181 stores nationwide, EMIs accounted for about 70-75% of festive-season sales.
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