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TVS's ₹2,000-crore Norton gamble is set for the market test

Friday, July 3, 2026 - 19:45
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TVS's ₹2,000-crore Norton gamble is set for the market test
TVS has spent nearly one-fifth of its ₹9,993 crore profit earned between 2020-21 and 2025-26 covering losses at its British premium motorcycle brand, Norton.

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