Xiaomi has a serious problem on its hands, according to this data
And Xiaomi's losses are Samsung's gains.
- The Xiaomi market share in India has dropped to a new low.
- Samsung is now the top player in India, with data suggesting it will hold that crown going forward.
- India is Xiaomi’s second-most important market (after China), and it has been the top dog there in almost every quarter since 2017.
The two largest smartphone markets in the world are China and India. In the latter country, there’s been one player that’s dominated smartphone sales for the past five years: Xiaomi. This has been thanks to its recipe of good-looking phones with decent specs and rock-bottom prices.
However, things are changing in India. Anti-China sentiment is at an all-time high, and Indians have more disposable income than in previous years. Thanks to data from Counterpoint Research, we can see that Xiaomi’s market share in the Indian smartphone industry has plummeted. In fact, 2022 saw the end of a five-year streak of Xiaomi dominating the Indian smartphone market in all quarters but one.