YouTube brings AI to shopping in India with new tools for viewers, creaters

Saturday, September 26, 2026 - 09:52
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YouTube is enhancing its shopping experience by implementing new AI tools for product inquiries. The platform has expanded its affiliate program in India, partnering with several well-known retailers. Creators can now engage with audiences more effectively through improved AI capabilities. Additionally, YouTube reports that shopping-related content watch time in India has significantly increased.

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