Industry Reports

Gut health emerges as the next battleground for India's consumer brands

Sunday, August 2, 2026 - 01:12
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Gut health emerges as the next battleground for India's consumer brands
Functional nutrition has evolved well beyond fibre-enriched breads and breakfast cereals, with brands expanding into gut health-focused offerings such as kombuchas, kefir milk, kefir water, probiotic drinks and supplements.

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