Industry Reports

Liquor makers double down on luxury as India's affluent drinkers trade up

Sunday, August 2, 2026 - 16:17
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Liquor makers double down on luxury as India's affluent drinkers trade up
As growth slows in the broader liquor market, companies from Diageo India to Radico Khaitan are betting affluent consumers will keep trading up to premium whiskies, tequila and imported wines.

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