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Quick commerce, alcohol moderation fuel India's zero-proof drinks market as liquor giants, startups widen bets

Friday, July 3, 2026 - 19:45
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Quick commerce, alcohol moderation fuel India's zero-proof drinks market as liquor giants, startups widen bets
Growing consumer interest in alcohol moderation is driving India's zero-proof beverage market. Brands such as Sober and Catwalk are expanding product portfolios and distribution, though profitability remains challenged by rising costs and competition.

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